In June 2017, Google told its users it would stop scanning Gmail in order to target ads.
Flashing forward to September 2018, the company said third party developers still have access to Gmail user inboxes, according to a disclosure to lawmakers ahead of a hearing.
Why does it matter? For Google and other companies in the Internet Media & Services Industry, Data Security and Customer Privacy is a financially material concern.
That’s according to the Sustainability Accounting Standards Board, or SASB, an organization which has mapped ESG factors that are financially material for each industry. Established in 2011, SASB is an independent, private sector standards-setting organization whose board includes a former chair of the SEC, former FASB Chairman, and at one time, Michael Bloomberg.
SASB’s Materiality Map, seen below, is a state-of-the-industry tool for investors who care about the intangible factors that actually matter for financial performance, industry by industry.
TruValue Labs has built a platform around the SASB Materiality Framework. The Insight360 platform provides timely data from more than 100,000 sources, including international and local news, trade publications, industry watchdogs, NGOs and content referenced by Twitter thought leaders and more.
So how did Google’s Gmail sharing revelation unfold on the TruValue Labs’ platform?
As seen below, parent company Alphabet’s timely Pulse Score, the dotted line, dropped with the event.
The tall bars show data volume, which spiked as well as the event was reported on in real time.
To get a real-time view of ESG and intangible data for companies in the S&P 500, the Russell 5000, and more, contact us for a demo of the platform.
For more on Google-related ESG performance, see this previous post on Google, diversity, and human capital.